Force Friday is going to be an epic event for Star Wars fans around the world. STAR WARS: THE FORCE AWAKENS products are set to be unveiled in the world’s first-ever global live toy unboxing event in a rolling New Year’s Eve style celebration and this will be a toy reveal like no other. Unboxing videos are extremely popular on YouTube right now, just ask my 5-year old who can’t stop watching them on YouTube Kids!
Star Wars toys have played an important part in my life growing up, as well as during my husband’s young life. We were young Star Wars nerds before we knew each other, luckily we found each other and are raising two rebel alliance daughters. 😉 But seriously, when I was younger Star Wars was released and I owned numerous toys from the movie and they meant a lot to me. Our daughters are in love with Star Wars too and I know that they will be very interested in watching the unboxing events as well.
The event will kick off in Sydney, Australia on the morning of September 3, and continuing through Asia, Europe, Canada, and North & South America, selections from the new toy line will debut to global fanfare leading up to retailers around the globe opening their doors at midnight such as Target and the Disney Store.
The Star Wars YouTube channel will host the live stream, which kicks off with the first unboxing in Sydney, Australia at 7:45 a.m. local time on Thursday, Sept. 3 (5:45 p.m. EDT on Wednesday, Sept. 2), with the grand finale at Lucasfilm in San Francisco at 8 a.m. PDT (11 a.m. EDT) on Thursday, Sept. 3.
Each of the 15 locations will reveal a new product inspired by STAR WARS: THE FORCE AWAKENS. The full schedule also is available at www.StarWars.com.
The global celebration culminates at midnight local time, when many retailers around the world will open their doors to fans to purchase STAR WARS: THE FORCE AWAKENS toys, collectibles, books, apparel and more.
Visit starwars.com for more details on participating locations. Additionally, select Disney Store locations around the world will take part. More details are available at www.DisneyStore.com/ForceFriday.
Star Wars: The Force Awakens opens in theaters everywhere on December 18th!