While at the Disney Social Media Moms Celebration in Disneyland we were treated to a fun Saturday morning hosted by Disney Junior. Little did we know that it would actually be a start studded morning as Disney Junior announced their new ‘Give A Book, Get A Book’ campaign.
Our children were treated to a reading of “Mickey and the Beanstalk” by Disney Junior stars Ariel Winter and Tim Gunn (of “Sofia the First”) and David Arquette (of “Jake and the Never Land Pirates”).
Followed by a reading of a book from LeVar Burton Co-founder and Curator-in-Chief of the award-winning Reading app. He used the interactive Reading Rainbow app to read the story and the kids loved it.
Disney hopes to donate up to one million books to First Book as part of Disney Junior’s ‘Give A Book, Get A Book’ campaign and here’s how it works.
You can take advantage of an all-new website, GiveaBookGetaBook.com featuring tools and resources that promote the value of storytelling and offer interactive activities. Beginning April 21 in Disney Store locations and later this summer at other nationwide retailers, there are two ways to Give a Book, Get a Book.
For a limited time, with the purchase of any specially-marked Disney Junior book or product, receipts or packaging will include a redemption code allowing kids and families to direct the donation of a book to First Book in the region of their choice and to access a free Disney Digital Book to share as a family.
Additionally, Give a Book, Get a Book bookmarks with redemption codes will be distributed to visitors at participating public libraries and Radio Disney events throughout the summer. With the help of families across the United States, Disney and First Book will donate up to one million books through this program.
Genevieve Goings (Disney Junior “Choo Choo Soul”) was also there to emcee the event and she is also a spokesperson for the program.
First Book is a nonprofit social enterprise that has distributed more than 100 million books and educational resources to programs and schools serving children from low-income families throughout the United States and Canada. By making new, high quality books available on an ongoing basis, First Book is transforming the lives of children in need and elevating the quality of education. For more information, www.firstbook.org/ or follow their latest news on Facebook and Twitter.
I will be writing more blogs about my exciting time at the Disney Social Media Moms Celebration so check back often for new posts. Disclosure:I was invited to attend the Disney Social Media Moms Celebration in Disneyland. I paid my own conference fees and received gifts during the conference. All opinions, experiences and thoughts are my own. All Photo Credit: Disney Junior