Brand YOU! – #MeIsAboutYou

Disclaimer: I am a member of the Everywhere Society and Everywhere has provided me with compensation for this post. However, all thoughts and opinions expressed are my own.

The Start of a Mommy Blog

When I started blogging in 2004 it was really hard for me to find a catchy name for my blog.  10 years ago the “mommy blog” craze was really just getting started but there were already a lot of catchy titles taken up.

I over thought it too much, ended up banging my head against the wall and gave up on a clever name. At the time I just used my own name and launched “Dawn’s Blog” at DawnCullo.com.  It wasn’t a very exciting name BUT I was a very tired new mom so this was really all the creativity I had to give at the time.  I used that URL for many years until I decided to rebrand my site.

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Rebranding

The rebranding of my site took place because I have a passion for all things Disney and especially the Disneyland Resort.  After a while my blog was less about my little girls and more about how to save money for a Disney Vacation or tips on visiting Disneyland Resort.  In order for me to get noticed in the “Disney blogger” world I needed to rebrand my blog.

I wanted someone who saw my URL to know exactly what my website was about. I ran into the same problem I had years before trying to come up with a catchy name.  Either everything I wanted was already taken or sounded similar.  I just could not come up with a good name but then a family member said to me “you are such a Disney Nerd” and that is when it clicked.  I said to myself “yes, I am a Disney nerd,” and that is how my next URL was created.  Thankfully no one owned the name already so I was good to go.

I hired a graphic designer from Hey Hey Designs and she quickly made this logo for me to use.

 

I am a Disney Nerd

I looked for the perfect Word Press theme the had whimsy and color that would represent my brand and found the one I am currently using by Pretty Darn Cute Design called Adorable.

Pretty Darn Cute Design - Adorable

Next I headed on over to Vista Print to order my business cards.  I love working with them because you can upload your own logo and creating a custom design is really easy.

Business Card - Disney Nerd - Front Business Card - Disney Nerd - Back

Rebranding, Take 2

After a few years of blogging about all things Disney I found that I wanted to expand my horizons and start to do more sponsored blog content.  This is content that you get paid for – meaning I would do a product review or opinion about something and get paid to blog about it.

However, these opportunities seem to only come to those bloggers with high analytics and a blog with a variety of topics so I decided to rebrand my blog….again.  I went back to my designer and she tweaked my logo and I made new business cards.  This is the blog site that I have today.

I am a Mommy Nerd

Dawn - I am a mommy nerd

Branding YOU!

As you can see being a blogger for a long time means that you may end up rebranding your site. Luckily, the name I wanted in my URL was available when I made change.  However, if it was not available then I would have turned to Domain.Me for my URL needs.

DomainMeNo longer do you need to use a “.com” as your URL, there are other options. When you are ready to launch a new site with the URL Domain.ME is fresh, innovative, and clever.

Some “Famous” Domain.ME Sites are
– About.Me
– Despicable.Me
– Rooms.Me
– Ti.me (Time)
– V.Me (Visa)

With a .ME URL you can express yourself with your new URL.  Another great use of the .ME URL is as a URL shortener, I am sure you have seen this before “fb.me” as the Facebook URL shortener.

The next time you need a URL turn to .ME and create the ultimate brand.

About Dawn

Dawn is a social influencer and has been writing about her nerdy side since 2004. She enjoys writing about Entertainment, Travel, Disney, Star Wars and life with two little girls. Her advice is to keep on dreaming, do what you love and life will lead you a path to your happiness. Dawn also writes for 5 Minutes for Mom.

Comments

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